75 Years Anniversary

Agency

Ogilvy Malaysia

Client

Nestle Products Sdn Bhd

Product/Service

MILO Powder

Brief

Narrated from the perspective of the iconic MILO truck, the film follows three generations of athletes—past, present, and future.

The truck acts as a constant, quiet supporter, bridging eras and fueling dreams. Through cinematography, each era is visually distinct: nostalgic tones evoke memories of the past, while brighter, dynamic imagery points to future possibilities.

Solution

Seamless transitions between timelines highlight the evolution of ambition and achievement, with the truck as a central anchor connecting moments across time.