Klinik Pontianak

Agency

MBCS

Client

Astro Malaysia

Product/Service

Dr Pontianak Season 2 Series

Brief

Malaysia is full of hantus. Hantu Bola (football ghost), Hantu K-Pop, Hantu Kerja (work ghost). Here, being obsessed is literally called being a ghost.

To launch Season 2 of Dr. Pontianak, a drama about a half-human, half-vampire doctor who helps spirits, we asked: What if we turned people’s obsessions into fandom towards the series?

Solution

We opened Klinik Bergerak Dr Pontianak, Malaysia’s first mobile ghost clinic. The pop-up clinic diagnosed Malaysians’ obsessions and prescribed one cure: Dr. Pontianak 2. We set up clinics where different hantus gathered. Stadiums for Hantu Bola, concerts for Hantu K-Pop, offices for Hantu Kerja. Inside, eerie medical staff ran “diagnosis sessions” that ended with patients receiving a cheeky medical certificate containing a code to stream the show.

Credit

Agency: MBCS
Executive Creative Director: Kevin Le
Creative Director: Eddy Nazarullah
Creative Group Head: Zulfatah Arif
Copywriter: Eddy Nazarullah, Zulfatah Arif, Aliaa Zali, Sabrina Merican
Art Director: Arifin Razak, Eddy Nazarullah
Designer: Eunice Lim, Fauzan Zahari
Executive Director: Jean Tang
Senior Brand Director: Victoria Kovalan
Senior Account Manager: Nazima Salwa Rahmat Ali
Senior Brand Executive: Nur Adriana Shamsul Azmer
AV Producer: Betsy Hee
Print Producer: Jeremy Lim
Editor: Michelyn Tan

Media Agency: Mindshare
Senior Business Director : Wong Sook Fun
Business Director: Ang Ching Wen
Associate Director: Christine Dcruze
Manager: Mahirah Wahid
Senior Executive: Aisyah Aqilah

Production House: Bambam Studio

Client: Astro Malaysia
Chief Sales & Marketing Officer: Tai Kam Leong
Vice President, Head of Marketing : Benjamin Woo
Senior Assistant Vice President of Content Marketing: Ezura Shazween Kamal Bahrin
Assistant Vice President: Noraznen Azit
Associate: Mohamad Aniq Zakwan Mohd Fauzi

Others: Mastermind, Ashraff Fitri, Zoran Nasrudin Arus, Aina Batrisya, Danial Afiq Maidin, Alisya Rahim