InnuNando’s | Gold Standard Chicken

Agency

Directors Think Tank Sdn Bhd

Client

NANDO'S MALAYSIA

Product/Service

F&B

Brief

Malaysia is a country filled with foodies. And the food we love the most? Chicken. In fact, Malaysia has one of the highest per capita chicken consumption rates in the world. But people were falling out of love with Nando’s chicken. Because for the longest time, we never told them what makes our world-famous PERi-PERi chicken so special.

Solution

If there’s something Malaysians love more than chicken, it’s karaoke. And the song that dominates every karaoke chart? 90s love ballad, Belaian Jiwa by Innuendo. So we took Malaysia’s unofficial anthem of love, soul, and passion, Belaian Jiwa, and changed the lyrics to make it all about the love, soul, and passion Nando’s puts into making our PERi-PERi chicken.

Credit

Agency : Chariot

Executive Creative Director: Jarrod Reginald

Creative Director: Christyna Fong

Art: Iqbal Othman, Chong Zhe Qi, Diana Soong, Chewvy Lau

Copy: Katrina Khairul Azman

Managing Director: Adrian Cheah

General Manager: Gillian Yap

Strategy Director: Bryan Leong

Planning: Pradhvin Sasidharan, Brinda Menon

Social Lead: Calvin Cho

Account Management: June Lim, Florentyna Shamsul Kamar, Nicolas Ong

Senior Agency Manager: Vanessa Pang

Production House: Directors Think Tank

Director: Aiman Aliff

Producer: Benedict Lazaroo

Executive Producer: Pat Singh

Audio Production: Pitch Audio+Magic

Client: Nando’s Malaysia

Chief Commercial Officer: Chai Hui Fung

Marketing Director: Lim Siew Ling

Marketing Manager: Cheah Leong Vern

Assistant Manager - Social Media: Vivian Kok

Senior Graphic Designer: Daniel Bin Abu Hassan