Hip Hop Annual Report

Agency

GEOMETRY GLOBAL SDN BHD

Client

CIMB

Product/Service

Financial Services

Brief

CIMB’s 2024 Kita Bagi Jadi campaign gained nationwide awareness but didn’t move the needle in brand affinity, with many still feeling we hadn’t done enough for the community.In reality, CIMB has done a lot for the community, but the proof is buried in the annual report. If only we could make it visible to Malaysians.

Solution

To showcase CIMB’s impact on community, we put the cold facts and figures into something Malaysians would want to see:A music video where we not only feature rapper Aman RA and his anthem for the working class ‘Bangun’ — but also turned our brand partner, Olympic silver medalist Dato’ Azizul Awang into a hip-hop superstar.

Credit

Chief Creative Officer: Didi Pirinyuang&lt;br /&gt;
Executive Creative Director: Suryadipura Salleh, Phoecus Lee&lt;br /&gt;
Associate Creative Director: Lim Kui Onn&lt;br /&gt;
Creative Group Head: Afiq Deen&lt;br /&gt;
Senior Art Director: Phoecus Lee, Shazana Ibrahim, Lawrence Loh&lt;br /&gt;
Copywriter: Suryadipura Salleh, Ahza Azary, Aman RA&lt;br /&gt;
Account Management: Victoria Chu, Iskandar Putra, Shareena Gill, Asyfi Ruslan&lt;br /&gt;
Planner: Filipe Lampreia, Farhanim Abdul Manan&lt;br /&gt;
&lt;br /&gt;
Production: Graph Studio&lt;br /&gt;
Film Director: Jawagar Samidurai&lt;br /&gt;
Producer: Kenneth Lim&lt;br /&gt;
Audio House: Pitch Audio + Magic