Senyuman Paling Bernilai (Raya)

Agency

GEOMETRY GLOBAL SDN BHD

Client

Lotus's Malaysia

Product/Service

Retail Stores & Online Marketplace

Brief

Lotus’s, still seen as the “new kid” after only three years in Malaysia, needed to earn emotional connection and trust during the most important festive season - Ramadan Raya. In a landscape dominated by long-established local favourites, Lotus’s had to prove it truly belonged by feeling instinctively, recognisably, and emotionally Melayu without saying it outright. How might we make Lotus’s feel naturally part of the Malay festive tradition, so it becomes the trusted choice for Raya?

Solution

We crafted a Senyuman Paling Bernilai Raya film inspired by 80s retro Malay films, the kind that makes people smile and remember the good old days. The story, tone, and dialogue weren’t made only to sell, but to evoke warmth, nostalgia, and that familiar “kampung” feeling Malaysians hold close. Every line and scene was written to sound naturally Malay. It was simple, heartfelt, and full of charm. We wanted people to see Lotus’s as if it has been part of Malaysian life for decades, even though it’s only been here three years.

Credit

Client
Customer & Marketing Director: Deon Lee
Head of Brand Marketing: Amelia Lim
Marketing Manager: Estralita Duarte
Marketing Comms Executive: Aida Rahim

Agency
Chief Creative Officer: Didi Pirinyuang
Executive Creative Director: Suryadipura Mohd Salleh
Executive Creative Director: Phoecus Lee
Head of Brand Activation & Experiential Client & Business Leadership: Sean Lim
Business Director: RZ Chew
Senior Account Manager: Aiden Abdul Wahab
Chief Strategy Officer Strategy: Filipe Lampreia
Associate Planning Director: Farhanim Abdul Manan
Head of Integrated Creative Services: Loreen Lim
Producer: Ekhwan Ezurain Esqandar
Creative Group Head: Nor Shuhadatul Ain Zakaria
Senior Art Director: Fatin Nabilah
Senior Copywriter: Arash Daniel Rashid
Art Director: Michael Lim
Designer: Siti Nadiah Aidit
Copywriter: Farhan Razlan

Production
Director: Bobby Husaini
EP: Salman Jasmy
DOP: Wan Shahrin

Audio House
Editor: Johan Arif Mazlan, Daniel Mahamad
Colorist: Ammar Aizzad
Audio Engineer: Mohsin Othman, Aliff Asyraf, Krychell, Hui Ming, Eusof Han