Dari Mata Kita | Filem Hari Kebangsaan CelcomDigi 2025

Agency

Directors Think Tank Sdn Bhd

Client

CELCOMDIGI

Product/Service

Mobile service provider

Brief

CelcomDigi’s latest campaign for Hari Kebangsaan and Hari Malaysia, Dari Mata Kita, invites Malaysians to see the country through the eyes of its people. Created by Grey Malaysia and brought to life by Directors Think Tank, the film takes viewers on a journey across all 14 states, capturing raw, unscripted moments that reflect the everyday beauty and complexity of life in Malaysia.

Solution

Dari Mata Kita is a journey seen through multiple lenses. We travelled to a variety of the furthest corners and most hidden pockets of Malaysia, meeting people whose everyday lives carry the heart of Merdeka. Along our journeys, we discovered stories and visited places we might otherwise never have experienced. In the spirit of Directors’ Think Tank – as a team of five film directors who represent the tapestry of Malaysian identities, we were able to truly embody the message of Dari Mata Kita. Each of us, together with different DOPs, curated and shared what felt special to us — unique, nuanced, and at times a reminder to us that there’s so much more to discover in our own backyards

Credit

Creative Agency: GREY Malaysia
Chief Executive Officer: Irene Wong
Chief Creative Officer: Graham Drew
Managing Director: Cindy Quek
Executive Creative Director: Jeremy Yeoh
Creative Director: Candice Chhoa
Client Service Director: Jennifer Liew
Group Brand Director: Nailul Ali
Associate Creative Director: Ashraf Sheh
Creative Group Head: Lysha Zulkifly
Senior Art Director: Poh Yeng Lim
Senior Brand Manager: Rebecca Alyssa
Senior Strategic Manager: Alyssa Teh
Copywriter: Hashim Samsudim
Designer: Zi Ling Yap
AV Producer: Suzy Chiang
FA Artist: Shuh Meng Lim
Digital Imaging Artist: Ronnei Foong Kang Kai
Creative Services Director: Wan Naim
Creative Services Executive: Qistina Yazid
Production: Directors Think Tank
Film Director: Carolyn Chon, Maurice Noone, Chevie Law, Zaim Rosli, Aiman Aliff
Executive Producer: Pat Singh
Producer: Gray Loi
Director of Photography: Arvin Tharann, Shahrul Che Hasan Fork, Hadi Abdul Rahman, Tim Chan, Syabil Rahmat
Production Team: Jamie Chua, Tek Nam, Intan Sham, Benedict Lazaroo, Shar Harn, Priya Shah, Icha Akid
Post Production: Tank3Asia
Executive Producer: Sivagamy Jeeva
Producer: Vanitha Rajadorai
Online Artist: Shaffiq Hanafiah
Colourist: Katelynn Tan
Motion Designer: Megan Simpson
Editor: Codain Khairul Anuar
Audio House: Tank Music Asia
Audio EP: Rodney Thomas
Producer: Cleo Pau, Clarence Paul
Engineer: Rodney Thomas
Music Production: Tank Music Asia