Dasein Academy of Art
Low Poh Li
Low Poh Li
Brief
To package durian candy.
Insight
Musang King durians are identifiable by a five-point star beneath. The best durians are those nibbled on by a civet.
Idea
To showcase a civet cat’s life revolving around durians. With the five-point star reminiscent of nighttime, the concept is A Civet’s Dream. In a civet’s dream, they have fun and enjoy durians. A candy so delicious, you’ll dream about it!
The packaging includes a wooden box with laser-cut descriptions, candy, and poem cards to bring consumers through the civet’s dream. The illustration is in modern batik style for its surreal quality and Malaysian identity.
Yeoh Si Wen
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