Case Film
Case Board
Creative Assets
TAYLOR’S COLLEGE
SIOW YUEN CHING
ZIASECRETBAKE
This project empowers B40 entrepreneurs through sustainable solutions. Our beneficiary is a single mother entrepreneur from the B40 community who recently started a home-based baking business. Our market research showed that students are experiencing immense stress and anxiety which significantly impacts their mental health. Therefore, our campaign aims to increase awareness of the entrepreneurs product and position her goods as comforting treats for students’ mental wellness.
Zoe Natasha Kam
Ethan Yan Hou Yin
Toh Yong Jie
Teo Shi Eng
Hiew Sui Kee
Raja Rajeshwaary A/P Gunasegaran
Wan Mohd Hadi Imran Bin Wan Mohd Azidi
Project Director: Zoe Natasha Kam
Copywriter: Ethan Yan Hou Yin
Social Media Editor: Teo Shi Eng
Video Editor: Toh Yong Jie
Visual Designer: Hiew Sui Kee
On-Ground Manager: Raja Rajeshwaary A/P Gunasegaran
Photographer: Wan Mohd Hadi Imran Bin Wan Mohd Azidi
