Case Film
Case Board
Creative Assets
INTI International College Subang
Ally Cher Siew Gein
Airbox
“Airbox”, we are travel agency aims to boost interest in India’s UNESCO World Heritage sites among young Japanese travelers. Many of these travelers prefer Europe and Southeast Asia. To address this, Airbox has launched “The Escape Paradise” campaign that combines Japanese origami with India’s heritage sites.
“The Escape Paradise” series of print campaign aim to attract the eye of public passing through the city of Japan. By implementing clean and dramatic photography with short and simple quotes, we plan to ignite a spark of motivation in audience minds.
Placement of the posters included targeted streets and public transportation areas in Japan. Hence, we have the best chances to reach Japanese youth who may be waiting for a sign to take that step further to explore a diverse world rich of culture and history.
Shannon Moon Lim Li Ying
n/a
