You Could Be The Next Gambler

School

Dasein Academy Of Art

Lecturer(s)

Samantha Cheah Pei Wen

Brand

Bank Negara Malaysia

Rational

“You Could Be the Next Gambler” is a loan shark preventative awareness campaign by Bank Negara Malaysia, encouraging the public to seek legitimate financial help rather than turning to illegal lenders. 
           
Many see gambling as harmless entertainment, not realising how it can lead to addiction, financial distress, and ultimately, loan shark reliance.

Through a simulated casino experience and educational materials, the campaign raises awareness of the risks of casual gambling and promotes informed choices to avoid dependency on loan sharks.