The Last Message - What would you say if you knew it's the last message?

SILVER Best Use of Cultural Insights

Case Film

Case Board

The Last Message Board.jpg

School

Sunway University

Lecturer(s)

Dr. Zuhaili Akmal Ismail

Brand

Zalo

Rational

This campaign uses nhân duyên—the Vietnamese belief in sacred family bonds that only happen once in this life time—to inspire fathers and sons to connect on a deeper level. Zalo encourages men to break tradition, express emotions openly, and strengthen ties across generations. This lifetime is a chance to truly connect—let’s make it count.

Group Members

Ngo Tan Trung Nam

Other Credits

N/a