LoveLine

SILVER Best Print & Poster - Print & Poster: Campaign

Case Board

LOVELINE_Poster.jpg

Creative Assets

LOVELINE_Poster_1.jpg
LOVELINE_Poster_2.jpg
LOVELINE_Poster_3.jpg

School

Sunway University

Lecturer(s)

Wincen Foong Hock Kuen

Brand

LoveLine

Rational

OBJECTIVE
LoveLine aims to raise awareness of the subtle and overt signs of toxic relationships, encourage self-reflection, provide support resources, and promote open dialogue around healthy relationship practices.

SOLUTION
LoveLine delivers a comprehensive awareness experience through art, media, and community engagement. The art series symbolizes resilience amidst toxicity.

ILLUSION GLASSES
These custom glasses invite audiences to engage deeply with our illusive artworks. Through the red-tinted lenses, viewers see the art through “rose-colored glasses,” highlighting idealized scenes. The blue-tinted lenses, however, reveal the underlying truths, exposing the hidden reality of toxic situations.

Group Members

ALYSON LOW SUE ANNE
ALISTAIR NG YAN CHIE
TERI LOUIS CHIN Z LYNN
WILLION YAP WEI YEN

Other Credits

None