Case Film
Case Board
Creative Assets
Sunway University
Wincen Foong Hock Kuen
LoveLine Campaign
PROBLEM
Many people struggle to recognize toxic patterns in relationships, often leading to prolonged emotional harm and reduced self-worth. Despite growing awareness, accessible insights into these complex dynamics remain limited.
OBJECTIVE
LoveLine seeks to raise awareness of both subtle and overt signs of toxicity, encourage self-reflection, offer support resources, and foster dialogue around healthy relationships.
SOLUTION
LoveLine creates an engaging awareness experience through art, media, and community. Our brochures introduce key information on toxic traits and support services, while our social media uses visuals to educate a wider audience. The interview series Unpackaged Baggage offers a platform for sharing stories, fostering relatability. The art series and centerpiece sculpture symbolize resilience, and our live survey Tangled Truths visually captures diverse experiences, making the impact of toxic relationships tangible for visitors.
Alyson Low Sue Anne,
Teri Louis Chin Z Lynn
Alistair Ng
Willion Yap Wei Yen
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