Pan2un

BRONZE Best Design - Collaterals

Case Film

Case Board

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DEBUTVOLUMEPOSTER.jpg

Creative Assets

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POSTER2.jpg
POSTER3.jpg

School

Dasein Academy of Art

Lecturer(s)

Wilson Laon Miao Sum, Lew Tau Fei

Brand

Wilson Laon Miao Sum, Lew Tau Fei

Rational

As Pantun, a slowly fading culture of Malaysia is losing it’s relevance amonst the GenZ’s, Pan2un transforms Pantun into a modern lifestyle brand, fun, cheeky, and proudly local.

Inspired by the layered sweetness of kuih lapis and early 2000s Malaysian pop culture, Pan2un blends nostalgia with fresh design to celebrate connection, wit, and love.

Pantun’s wordplay becomes visual play: through bold color, humour,
and cultural slang, Pan2un invites young Malaysians to rediscover how expressive our heritage can be.

It’s not about teaching tradition, it’s about living it, in your
own language.

Group Members

Lai Zin Yi

Other Credits

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