S'COOL BUS
BRONZE Best Design - PackagingCase Film
Case Board
School
The One Academy
Lecturer(s)
Deanie Cham
Brand
Gila Gula
Rational
Bas Sekolah, meaning “school bus” in Malay, celebrates one of the most memorable parts of Malaysian student life. It invites young Malaysians to appreciate how lucky they are to grow up in a country where they share snacks and laughter with friends from different races and cultures. Featuring crazy local sauces paired with traditional sweets, it creates a playful twist on familiar treats. The packaging unfolds into a school bus board game, complete with a paper fortune teller, dice, and bus pieces. Each move follows the paper fortune teller’s direction, leading players to different crazy local sauce combination challenges in every direction. As the bus travels across various Malaysian states, players explore multicultural flavors and relive childhood-style fun through play.
Group Members
Lee Jian Sheng
Other Credits
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