Briefly Speaking

BRONZE Best Copy (All Media) - English

Case Film

Case Board

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Creative Assets

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School

The One Academy

Lecturer(s)

Debbie Chin

Brand

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Rational

“Briefly Speaking” plays on the double meaning of brief, because a truly good creative brief works just like your favorite pair of briefs, it gives confidence and comfort to everything that follows.

To me, a good brief is like good underwear: it needs to fit just right, stay flexible, and reflect who you are. And even if no one sees it, it’s what holds everything together underneath.

Whether faced with tight deadlines or total creative freedom, I deliver work that’s thoughtful and true to purpose. Tight Fit for tight budgets. Wild Fit for wilder ideas. Tough Fit for when things get rough.

I’m the perfect brief built to hold things together and fit you just right.

Group Members

Hii Xin Hui

Other Credits

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