Mess’s Worst Nightmare

School

Multimedia University Cyberjaya

Lecturer(s)

Zharif Fikri Bin Suandi, Ellyna Binti Hashim

Brand

Shark

Rational

Gen Z see cleaning as boring and a hassle, so we flipped the script. We created a bold, youth-driven campaign that repositions SharkClean as a villain in the minds of Gen Z Malaysians through Mess’s Worst Nightmare where a group of lovable mess characters get hilariously “tortured” and defeated. By turning dirt into entertainment, the campaign makes cleaning feel fun, satisfying, and worth engaging with.

Group Members

Nur Adneen Binti Airudin
Nurul Insyirah Binti Mohammad Yazid
Maria Magdy Mohamed Mohamed Abdelsalam
Selina Binti Khalid
Wardah Nur Alees Binti Zulkefly
Paris Faith Ryman