Rojaklicious Candy Sensation

School

The One Academy

Lecturer(s)

Deanie Cham

Brand

Gila Gula

Rational

Gila Gula, a Malaysian candy brand, celebrates the nation’s rich culinary heritage by combining traditional flavours with modern treats like candies, chocolates, gummies, and cookies.

To honor Malaysia’s vibrant rojak culture — a playful fusion of flavours, colours, and traditions — the concept captures both the diversity of our people and the unity within it, while celebrating the joy of unexpected combinations.

Inspired by Tetris, eight uniquely shaped boxes come together to form a vibrant cube — a metaphor for Malaysia’s multicultural identity and the harmony created when diverse cultures connect. Each piece, with its own shape, size, and flavour, represents the individuality of our people and traditions, while the complete cube symbolizes unity in diversity.

Inside each box is a “rojaklicious” candy, featuring bold, unexpected pairings such as pandan & kopi, teh tarik & Raya toast, and pisang & milo. Every box also includes collectible character stickers th