Silvia

MERIT Best Design - Product

Case Film

Case Board

SILVIA.jpg

Creative Assets

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School

Asia Pacific University

Lecturer(s)

Saifullizan Bin Abdul Wahab

Brand

Saifullizan Bin Abdul Wahab

Rational

SILVIA (Sustainable, Intelligence, Luxury, Voyage, Innovative, Aesthetic) is a premium intercity mobility concept that reframes long-distance travel as quiet, composed luxury. Addressing the trade-offs of driving, buses, and short-haul flights, the proposal envisions a service-aligned vehicle optimised for stability, privacy, and seamless comfort rather than speed. The design language draws from the orca’s poised presence—continuous surfaces, balanced proportions, and a deep navy-gray palette—communicated through an editorial, image-led visual system. Development progressed from form studies to refined 3D surfacing and exhibition-grade rendering. The outcome positions SILVIA as a credible, premium alternative for interstate travel, advancing a vision of sustainable, intelligent, and quietly authoritative mobility.

Group Members

Wong Teck Ling