Code Red

BRONZE Best Idea for Social Good

Case Board

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Creative Assets

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School

Asia Pacific University

Lecturer(s)

Alicia Chong, Chua Soo Han

Brand

Sunway Medical Center and Menses Health Organisation

Rational

Code Red is a campaign that is made by Sunway Medical Centre in collaboration with Menses Health Organization (MHO), to raise awareness and diagnosis of menstrual disorders. 

Code Red came up with a new makeup line that highlights the different symptoms of menstrual disorders, such as a foundation that overflows, clumpy liquid lipstick, and different shades of eyeshadow to indicate the symptoms of a menstrual disorder.

Group Members

Caryn Aurelie Djuwana