Chew-Up Playground
BRONZE Integrated CampaignsCase Film
Case Board
Creative Assets
School
The One Academy
Lecturer(s)
Jerry Sioh
Brand
Wrigley
Rational
A hybrid brand awareness campaign combining physical and digital playgrounds with stress-relief games, designed to encourage consumers to unwind and choose Wrigley’s Extra chewing gum.
Group Members
Hii Ung Sin, Lee Wen Teng, Ong Yong Yu,
Dylan Cheng
Other Credits
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