Your Meat Is on Medication

School

Dasein Academy of Art

Lecturer(s)

Samantha Cheah Pei Wen, Lew Tau Fei, Sia Wan Teng

Brand

World Animal Protection

Rational

ISSUE
Antibiotics may seem harmless to humans, but in reality, they’re silently harming us. To boost the growth and health of livestock such as chickens, pigs, and cows, farmers routinely add antibiotics to feed or administer them through injections. As people continue to consume this meat, antibiotic levels in the human body accumulate, allowing bacteria to evolve into superbugs, resistant strains that antibiotics can no longer kill.

IDEA
The typography and visual design combine three elements - meat, pills, and syringes, to symbolise the hidden contamination in our food. The syringe represents the overuse of antibiotics in livestock, while the scattered pills reflect how that practice seeps into what we eat. This visual metaphor serves as a warning: the meat we consume carries more than nutrition, it carries the risk of resistance.