In the Wake of Ink

School

Dasein Academy of Art

Lecturer(s)

Sean Lee Chun Hing

Brand

In the Wake of Ink

Rational

Many young Malaysian Chinese don’t know about “Tang Hao” anymore. Instead of making them memorize it, we turned it into something fun - like a magical portal you can tap to explore. We created the ink-spirit dragon “Long Xiao Mo”. Through his adventures in the “Ink Realm”, using cool “Ink-Punk” artwork, we’ve made tradition as exciting as a game. This isn’t a lesson - it’s an invitation to discover the amazing stories behind the characters above your door. We’re simply giving young people a key to their family memories. Whether to open that door? That’s your choice to make.