The Non-Metric Lab
BRONZE Best Design - Publications (includes books, annual reports and graphic novels)Case Film
Case Board
School
Sunway University
Lecturer(s)
Jackson Lim & Mohd Firdaus Mohd Anuar
Brand
-
Rational
Non-Metric Lab is a reflective project that rethinks value outside the systems that quantify it. We live in a world where cost, size, and numbers often define worth. Yet research revealed that while most people shop to feel good, this happiness fades quickly, revealing the endless cycle of consumerism. This project asks: what if value lies not in what we own, but in the meaning we give? The publication invites readers to slow down and reflect on consumer habits, emotional attachment, and what truly lasts — exploring how lasting values can be created and felt rather than bought.
Group Members
Loh Jye Jiun
Other Credits
Loh Jye Jiun
