Institute of Human Studies
SILVER Digital Craft - User Experience & Journey DesignCase Film
Case Board
Creative Assets
School
The One Academy
Lecturer(s)
LEONG WAI KHONG
Brand
NIL
Rational
The project is about the “Per Capita Diagnosis”, a social media trend where people self-diagnose and adopt personality labels to cope with anxiety, identity and change in modern life. This project aims to help users utilize this trend as a tool for identity seeking, self-awareness and emotional connection, without falling into stereotypes. Hence, this project creates an interactive 2D + 3D website through quizzes, infographics and mini comics to explain personality labels in a fun, relatable way. It also includes social media campaign and merchandise to spread the message: “Don’t afraid to be yourself, labels are for learning, not limiting.”
Group Members
Kim Hui Wen
Other Credits
NIL
