Harmony Herbal Five-Elements Signature Petits

School

Dasein Academy of Art

Lecturer(s)

Low Poh Li, Samantha Cheah Pei Wen

Brand

Yuan

Rational

This project addresses the perception barrier around cricket protein, often seen as unfamiliar or unappetizing, by translating it into a culturally trusted format. Drawing on Traditional Chinese Medicine (TCM) and the Five Elements, we reposition cricket protein from “exotic” to “natural and nourishing,” using a visual language of heritage, balance, and renewal. In classical Chinese culture, crickets symbolize prosperity and good fortune, reinforcing the product’s suitability as a gift. Instead of literal insect imagery, the packaging employs gold-foiled illustrations and TCM-inspired motifs to cue wellness and refinement, while an interactive circular mechanism reinforces symbolism of wholeness, renewal, and a subtle wish for good fortune. The result is a premium, giftable snack system that aligns modern nutrition with timeless Chinese philosophy, transforming hesitation into acceptance and stigma into trust.