Wild World Runner
BRONZE Digital Craft - Interaction DesignCase Film
Case Board
School
The One Academy
Lecturer(s)
Tan Min Ken
Brand
Pepsi
Rational
Pepsi Wild Cherry: Go Wild transforms routine into exhilaration through interactive gameplay. Drawing on the insight that people crave excitement to break from the mundane, the 3D runner immerses players in a vibrant, color-filled world activated by Pepsi Wild Cherry. Players wall-run, smash barriers, and defy gravity, keeping their wild energy alive by collecting cherries. Losing momentum turns the world grey, reinforcing the stakes. Two levels; Warm Up and No Mercy cater to all players, while power-ups like magnets and barriers amplify engagement. The game translates Pepsi’s bold, rebellious spirit into a playful, sensory digital experience, making brand attitude tangible.
Group Members
Leong Zhi Yee
Other Credits
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