Would You Stand Up For Malaysia?

Agency

FOREFRONT International

Client

FOREFRONT International

Product/Service

Advertising & Marketing

Brief

Having created numerous corporate videos that have strengthened our clients’ identities as brands, we wanted to explore production from a less rigid perspective. We were also seeking to establish a stronger and more engaging social media presence for the company, and decided to put both these initiatives hand-in-hand.

Solution

In lieu of the upcoming Malaysia Day celebration, the team produced a social experiment video with the aim to make people think, feel, and remember what it is to be Malaysian.

Our crew set up cameras at HYPE Concept Cafe and staged a scene with some of our employees as extras. The mechanics of the video was to see if individuals would stand up in a public place if they heard the Malaysian anthem. Throughout the day we recorded the unscripted reactions, and patriotism, of average Malaysian patrons. We shared the video on social media and it succeeded in creating a buzz around the topic. It even got mentioned on air by local radio station LiteFM.