FOREFRONT International
FOREFRONT International
Advertising & Marketing
With our expanding portfolio of clients and works, we thought it would be a good idea to upgrade our physical corporate portfolio, which we hand to current and potential clients. It had to leave a great lasting impression on them both visually and copy-wise, while still being packed with key information _ crucial when making an informed decision to select us as their preferred agency.
We put together a portfolio book, one which was designed and written in-house to showcase our works while making it attractive and easy enough for anyone to pick up. With over 150 pages of project showcase, the book is visually driven and keeps the reader engaged whilst still being simple, straightforward, and functional. The use of our classic corporate colours aims to continuously etch and solidify our brand in the minds of both current and potential clients. We also included sections that feature our team members and core values, allowing readers to form a social connection with the people responsible for igniting their brands.
Executive Creative Director: Jack Tan
Art Director: Lee Jin Horng
Creative Designer: Dudu Toh
Copywriter: Lynn Loh, Jared Locke, Kevin Ch’ng
Photographer: Cassie Chai
