FOREFRONT International
FOREFRONT International
Advertising & Marketing
FOREFRONT ran a marketing campaign to strengthen their branding as a creative agency by leveraging on the next big calendar event that resonates with most of its followers - Chinese New Year. Presented with the opportunity to display and articulate our design capabilities and creativity, our team laboured great effort by executing materials in the areas of packaging by creating custom-made CNY gift boxes and Angpows.
As the campaign was held in conjunction with the Lunar New Year of the Monkey, the packaging was designed around the theme of “Peachperity” which was centred around peaches. The peach symbolises longevity, vitality and is also known to be the favoured fruit of the legendary Monkey King. “Peachperity” is a play on the words peach and prosperity.
Executive Creative Director: Jack Tan
Creative Designers: Ernest Kok, Lee Jin Horng, Jacqueline Soh, Vicky Lee
Copywriters: Lynn Loh, Castor Law, Chan Kah May
