The Chariot Agency
TikTok Malaysia
Brand
TikTok wanted to create a deeper connection with Malaysians. However, this generation of Malaysians were tired of the same old depictions of what ‘Unity’ looks like. So instead of the same old propaganda, we decided to show everyday scenarios all Malaysians can relate to.
Despite incredible hardships, Malaysians always found a way to find the common ground that unites us. So we created a National Day film that built off one another on what being Malaysian was all about. The film was supported by famous TikTok creators to provide reach, engagement, and hype.
By the time the full film launched, the buzz was so real it got over 3 million views within the first 8 hours. While the film was going viral across all social platforms, we followed up with digital activations on TikTok and out-of-home billboards. Soon, everyone was using #IniStyleKita for their National Day content, making it the most talked about campaign of the season.
Executive Creative Director: Jarrod Reginald
Content Creative Director: Kuah Jenhan
Creative Group Head: Christyna Fong, Ng Yao Ding
Copywriter: Kavinish Nair
Designer: Samantha Tan, Charlene Wong, Dennis Tew, Syahrul Azril
Managing Director: Adrian Cheah
Head of Account Management: Gillian Yap
Account Manager: Amelia Pestana
Account Team: Virakphan Suvanmani
Strategy Director: Bryan Leong
Senior Agency Manager: Vanessa Pang
Executive Producer: Claudine Sequerah
Film Director: IClaudius
DOP: Nicholas Chin
Focus Puller: Meor Nazrin
2nd Cam Assist: Timothy Chan
Light & Grip: Black Illuminar (Ng Yap Zhong)
Art Director: Maliq Hussein
Art Department: Seni Lab
Stylist: Wardrobe Room (Darren Siew)
Hair & Make Up: Kikki Lau
Line Producer: Catherine Lee
Editor: Johnny Chuah
Post House : Meccanica EFX
Post Producer: Fiefa Wan
Marketing: Jordan Guo, Hooi Yin Yin
Content Programming: Yu Jun, Jiang Wen, Farhana Marwan, Shin Yun Teh
PR: Conrad Edmund Bateman
Brand & Creative: Shing Chew, Marcus Lim
Media: Swapna Nayak, Cauvery Nair, Anzhuo Liu
Flame Artist: Ereeq
Animator: Alvin Ng
Colourist: Ooi Yi Jing
