The Chariot Agency
MISC Berhad
Brand
MISC wanted to inspire both seafarers and the general Malaysian public on National Day. This was in the middle of a global pandemic, an economic crisis, and political uncertainty.
We used the lessons seafarers had learnt about overcoming a storm at sea to inform Malaysians about how we too, could get through this storm closer to home. We ran a print ad on one of the busiest seasons for Malaysian advertisers with no more a message written in morse code that could be deciphered when scanned.
Executive Creative Officer: Jarrod Reginald
Art Director: Marcus Hui, Denise Ng
Copywriter: Kavinish Nair
Managing Director: Adrian Cheah
Strategic Director: Bryan Leong
Senior Agency Manager: Vanessa Pang
Senior Account Manager: Cecil Thiam
Account Manager: Amelia Pestana
Website Development (EDM): Fuse Solutions Sdn. Bhd.
Printer: Perdana Grafik Sdn. Bhd.
