Mediabrands Content Studio
PETRONAS
Festive Greetings
When Malaysia was hit by Covid-19 outbreak, Malaysians had to adopt a new normal as we learnt to live life in lockdown. But with strict travel restrictions, the people’s spirits were dampened as we could not typically celebrate the usual way. PETRONAS as the brand most Malaysians look forward to watching festive content, wanted to inject a sense of joy and celebration even when we’re stuck at home, away from our loved ones.
To create a sense of joy and celebration, PETRONAS produced all of its festive films as lively short story animations, each film telling its story through fresh and vibrant illustrations. Ranging from 3D animations, stop motion and even a music video with an original song, PETRONAS celebrated the festivities in a joyful, entertaining way with colourful content that was deeply rooted to our values and beliefs.
ECD: Didi Pirinyuang
GCD: Ahmad Nazril Ibrahim
Art Director: Kelvin Low (CNY), Zaini Zambri (Raya), Christian Chiang (Kaamatan), Gary Chuah & Nurul Syafiqah (MMD), Adzzim Rosli & Fatin Nabilah (Gawai), Fatin Nabilah (Deepavali)
Copywriter: Emily Chen (CNY), Nawiruddin Zainal Abidin & Fahmee Kamal (Raya), Carmen Cheong (Gawai), Zamri Dzakaria (Kaamatan), Azman Majid (MMD), Adora Kamalia (Deepavali)
Head of Production: Loreen Lim
Producer: Betsy Sim, Mike Chong, Ezurain Ekhwan
Brand Team: Shukri Jai, Victoria Kovalan, Moses Wee
CNY Director: Felicia Yong
Raya Director: Hyrul Anuar
Gawai Director: Quek Shio
Kaamatan Director: Felicia Yong
MMD Director: Ismail Kamarul
Deepavali Director: Laura Low
