Mediabrands Content Studio
Pet World Nutritions
ProDiet
Cats. Are. Fussy. Eaters.
But how do we know what they like or don’t like?
So we conducted a focus group study where the respondents confirmed 100% that they only want 100% real seafood.
But how would they tell their owners that they want the real thing?
We rallied cats all over the country to stage a protest through a multi-channel campaign.
During the campaign, we registered 81,753 clicks across e-Commerce platforms within the first month
(approx. 14% increase on monthly average); RM250,000 worth of online sales within 3 months; and also good twitter chatter on our billboards.
Executive Creative Director: Kevin Le
Creative Director: Mandar Wairkar
Art Director: Mandar Wairkar, Shafik Hamdi, Afiff Razali, Haikal Razib
Copywriter: Kevin Le, Syaima’ Mohd Noor, Prakash Nara
Business Director: Gary Read
Account Manager: Elly Elinna
Account Executive: Adrianna Shamsul Azmer
Agency Producer: Denis Gonsalvez
Client Supervisor: Mae Lee, Joel Lai
Productions: Artisia Productions
Producer/Director: Esham Shahlin
Assistant Director: Shaun Goonting
Line Producer: Alyssa Lai
Production Assistant: Ariel, Wai Shin
Director Of Photography: Yuki Eyok
Art Director: Ferdaus Nadzir
Art Team: Amira Hanani Putri, Jazleen Jaafar
Make Up: Faar Bobe Jemo, Rina Derina Full
Wardrobe: Jammari Yo
Offline/Online Editor: Esham Shahlin
Colorist: Hakkim Aziz
Audio Post: Pacai Pacheye
Narrator: Pacai Pacheye
