The Chariot Agency
MISC Berhad
Brand
Create a print ad during Malaysia’s National Day that communicates how MISC moves the maritime industry and the nation forward, to people who know close to nothing about the maritime industry.
We turned the print ad into a way for Malaysians to play the national anthem, Negaraku, from anywhere, with just their mobile devices. Scanning the ad launches an AR filter on Instagram, turning it into a world first: a song people could play themselves.
Executive Creative Officer: Jarrod Reginald
Creative Group Head: Christyna Fong, Ng Yao Ding
Copywriter: Kavinish Nair
Senior Designer: Charlene Wong
Managing Director: Adrian Cheah
Group Account Director: Gillian Yap
Account Manager: Loo Shenning
Senior Agency Manager: Vanessa Pang
Digital Imaging: CUE Art & Design Associates
Website Development (EDM): Fuse Solutions Sdn. Bhd.
Printer: Perdana Grafik Sdn. Bhd.
AR Developer Team: Cybernerdbaby
