SAMBAL LAB
Guinness Malaysia (Heineken Malaysia Berhad)
Guinness Draught In A Can
The client wanted a launch event with a retail/shopper marketing element where drinkers could sample and buy GDIC.
Problem was, how and where do you find a space without favouring one retailer over another?
To create the ultimate retail experience, we built the ultimate immersive and experimental space.
House of Guinness is a pop-up installation. Each room was associated with an experience and emotion in the consumer journey of consuming GDIC.
Executive Creative Director: Jodh Dheensay
Creative Director: Balreet Gill
Copywriter: Erina Nadzira
Designer: Natania David
Account Servicing: Chee Sook Yinn
Activation Lead: Chee Sook Yinn
Activation Director: Elisa Chiang
Production: Aldrin Anthony, Rohen G
Creative Mentors: Edward Ong, Linus Teoh
