Mediabrands Content Studio
Nestle Malaysia
MILO
Having a brand footprint here for a duration that’s longer than the age of Malaysia as a nation is an achievement. However, it comes with a challenge - to stay relevant. How can we maintain MILO® as the favourite chocolate drink amidst today’s saturated market of beverages as well as the cafe-going culture.
The answer lies in the iconic MILO® can. For more than 70 years, the can has evolved into items that is integral in the Malaysian culture. So, to celebrate the 64th National Day by positioning the can as the ‘Malaysian can’. To get the nation talking about it, we decided to trigger a sense of belonging and relevance through nostalgia. We invited Malaysians to go back in time to see how the iconic MILO® can has a special place in their lives throughout these years. To do it, we launched an animated video that does not only feature the evolution of the can, but also shows the many functions of the MILO® can to different walks of life in Malaysia.
Executive Creative Director: Kevin Le
Creative Director: Eddy Nazarullah, Amir Faiz
Creative Group Head: Saravanan Ganesan
Senior Art Director: See Thoo
Copywriter: Ahza Azary, Husna Rohmat
Designer: Abby Lee, Charmaine Lee
Group Account Director: Yippie Yip
Senior Account Manager: Hoe Hui Ting
Account Executive: Hazel Bainon, Rubina Gimbad
Producer: Denis Gonsalves, Gerard Jeganathan
Production House: Cartoon Hooligans
Film Director: Bram Lee
Client: Catherine Yap
