Leo Burnett Kuala Lumpur
Dutch Lady Milk Industries Bhd
Dutch Lady Milk
Malaysia are crazy about spicy food. While seemingly every brand gets onto the bandwagon with spicier and spicier products, we wanted to make Dutch Lady an organic part of spicy food rituals.
We took the facts that milk after spicy food help people cool down. And combined it with a little social media bravery. Whenever brands hyped spicy products, we hijacked the conversation. Conquer The Spiciness with Milk. Whenever vlogger struggled with spicy food challenges, we were there with the solutions. Conquer The Spiciness With Milk. We even sent out free milk to whoever asked for it.
Chief Creative Officer : Emir Shafri
Executive Creative Director : Iska Hashim
Creative Group Head: David HK Tan
Writer: Vickknesh Raj
Associate Account Director: Lauren Ng
Account Manager: Azzila Nordin
Social Media Director: Ham. Maghazeh
Social Specialist: Julia Holloway
