Fishermen Integrated
Grab
Grab
Due to the COVID-19 Pandemic, Malaysia was faced with an unprecedented socially-distanced Lockdown festive period. How could Grab stay top of mind amidst the chaos of reimagining the way Malaysians got their Ramadan & Raya goods & services?
Thanks to social listening and search data, we discovered a spike in uncommon ramadan related searches, bringing to light interesting new Malaysian behaviors. We landed on the insight that in times of uncertainty, Malaysians turn to Google for help. Grab kicked off their campaign with who better than rock icon Amy Search to lead it.
Taking the most popular searches, we showed Malaysia that even a rock Idol like Amy search uses Grab to adjust to a socially distanced festive period.
Agency Credits:
Agency: Fishermen Integrated Sdn. Bhd.
Executive Creative Director – Andrew Tan, Adam Miranda
Associate Creative Director: Adeline Chew
Copywriter – Asyraf Arshad
Art Director – Carmen Lee, Raja Halim
Group Director – Joyce Gan
Senior Brand Executive – Sarah Koh
Production Credits:
Production House: Graph Studio
Film Director: Derrik Yaw
Executive Producer: Kenneth Lim
Producer: Tiger Chia
Post-Production: Gurafu Post
Film Editor: Kelvin Loh
Colorist: Chloé Tavel
Audio House: LAB Studio & MKNK Productions
Sound Engineer: Yuen Yiet Soo
Composer: Clinton Liew
