Fishermen Integrated
Pizza Hut Malaysia
Pizza Heart
Valentine’s Day 2020. Pizza Hut wanted to launch its new heart-shaped pizza to a target audience largely made up of Malay Muslims. However, celebrating Valentine’s Day is frowned upon. Even when others celebrated it, it was all about romance.
To stand out among the clutters of romantic messages from competitors, we showed love through our actions - instead of preaching about it.
We shared Pizza Heart with some of our top competitors and media houses. And we received love not just from our fans, but new audience and other brands as well.
Executive Creative Director: Andrew Tan, Adam Miranda
Copywriter: Jhun
Art Director: Cheng Chin Mian
Group Client Services Director: Joyce Gan
Head of Social: Wei Ling Chong
Account Manager: Tan Lih Wern
