Fishermen Integrated
Netflix Malaysia
Netflix
How do we get Malaysians who were hooked on binge-watching, to pause Netflix and reconnect with loved ones during Raya, the most meaningful celebration of the year?
We picked up on a Tweet that called out the tudung - or the Malaysian version of the sacred hijab - as having the same phonetic sound as the iconic Netflix opening chime.
So we told Malaysians to not ber-Tudung this Raya, or in other words, to stop streaming and start celebrating Raya through a music video with a tune our audience couldn’t easily forget, and lyrics filled with Netflix easter eggs.
Executive Creative Director: Andrew Tan, Adam Miranda
Creative Director: Andrew Perera
Art Director: Cheng Chin Mian, Abel Chai
Copywriter: Andrew Perera, Asyraf Arshad, Nadira Irdayani, Shaziana Sajath
Group Client Services Director: Joyce Gan
Senior Account Manager: Charmaine Boo
Production co: Layar Lucida Sdn. Bhd.
Executive Producer: Nadirah Zakariya
Director : Junad M. Nor
DOP : Patrick Chua
Post production house : Film Troop Post Sdn BHD
Offline Editor : Ee Kai Sheng
Colourist : Beh Jing Qiang
Online Editor : Leong Kar Yaen
Audio House: Soundmob Enterprise
Music Composer: Omakase Lab
Sound engineer: Ivan Cheong
