Nando's Re-Celebrate 2020

MERIT Best use of Cultural Insights in Digital Experiences
Nandos Re-Celebrate 2020.jpg

Agency

Fishermen Integrated

Client

Nando's Malaysia

Product/Service

Dine-In

Brief

When the pandemic struck in early 2020, Malaysians were stuck at home, missing out on big festive occasions and other milestones. Nando’s wanted to do something to raise their spirits and keep their flames burning.

Solution

When the lockdown finally eased, it was time to inspire everyone to Re-Celebrate 2020. We started by wishing our fans selamat Hari Raya and happy Chinese New Year in a seemingly random week in September. Leading to nationwide confusion, coverage, and a reason to come back to Nando’s.

Credit

Executive Creative Director: Adam Miranda, Andrew Tan
Creative Group Head: Fish Cheng
Copywriter: Eshley Lee, Imran Yusoff
Art Director: Fish Cheng, Meerna Fatin
Managing Director: Mark Darren Lee
Head of Social: Wei Ling Chong
Senior Social Specialist: Lionel Loke
Account Manager: Lishan Teo