Muma
Vinda Marketing (M) Sdn Bhd
Libresse
To create a premium that not only push sales but also promote Libresse’s effort to normalise periods.
The idea came about after its global survey showed that almost 90% of women hide their periods, and more than 50% would rather ask their boss for a pay raise than admit they are on their period in the office. In an effort to normalise periods, we designed a stationery holder that moved pads out of bottom drawers and onto office desktops.The stationery box has a special compartment for emergency pads, making pads more accessible. Thus helping to smash the belief that pads have to be tucked shyly away in the bottom drawer.
ECD / Art Director: Choo Chee Wee
ECD / Copywriter: Donevan Chew
Art Director: Kong Wai Yi, Phon Wei Xing, Alex Chan, Liew Su Anne
Illustrator: Tan Ying Sin
Editor: Hon Khai Yin
Business Director: Pang Li Li
