Grab
Grab
GrabFood
During the COVID-19 lockdown, schools and offices closed abruptly. Working parents were struggling to cope-trying to balance WFH for the first time with their very, very bored kids craving for things to do. While GrabFood provided some respite through food delivery, could the brand do more to help parents and kids during this time?
To give parents back their time, we had to keep their kids occupied. Grab collaborated with Google to create Delivery Doodles-an AI that detects food doodles and converts them into real food orders. So kids can doodle away and put their drawings to good use, helping their parents order meals on Grab.
Grab Creative Studio
Executive Creative Director: Carina Teo
Creative Director: Neo Ming Yi
Art Director: Juwita Natanagara, Wilson Ariyaduta
Copywriters: Neo Ming Yi, Jackson Mah, Melinda Foo
Producer: Rachel Ong
Engineering: Bit.Studio
Marketing: Sulin Lau, Jess Seow, Gioneva Thamrin
