NAGA DDB TRIBAL
Tiger Beer Malaysia
Beer
During the lockdown, thousands of street food vendors were going out of business despite the fact that Malaysians were longing for an authentic street food experience. As a brand that has been championing street food for years under its Tiger Street Food banner, it was important that Tiger did something to save street food. But with Malaysians stuck at home and a food festival outright impossible, how can the brand continue championing street food in the pandemic era?
Knowing that every Malaysian was spending most of their time in lockdown in front of their screens and ordering food online, we decided to create the Tiger Street Food Virtual Festival—the world’s first fully immersive virtual street food festival. To ensure a cross-dimensional experience, we partnered with vendors throughout the nation so that users could enjoy the festival online while savouring street food at home. The festival vibes were in full swing with OOTD options, games and activities, and even a live concert.
Client: Tiger Beer Malaysia
Agency: Naga DDB Tribal
Chief Operating Officer: Clarence Koh
Chief Creative Officer: Alvin Teoh
Creative Director: Suryadipura Salleh
Associate Creative Director: Naqib Shamsuri
Creative Group Head: Gui Jiann Rong
Art Director: Jo Lian Chew
Copywriter: Leann Fernandez, Charmaine Quek
Head of Process Management: Chris Chan
Business Director: RZ Chew
Senior Account Manager: Yeni Chan
Account Manager: Joey Tang
Account Executive: Sarah Toolseram
Head of Content Studio: Chen Lee Ling
Content Producer: Anand Vengdesh
Video Editor/ MoGraph: Jared Yap
Digital Agency: The Chariot Agency/Mediabrands Content Studio
Executive Creative Director: Jarrod Reginald, Kevin Le
Creative Group Head: Christyna Fong
Copywriter: Kavinish Nair, Lee Jei Han
Art Director: Lai Sook Ang, Tan Yuen Khai, Fung Pik Kuan
Designer: Charlene Wong, Loy Jia Shin
Account Director: Zoe Chua, Nadia van Wensveen
Strategy Director: Raja Vikraman, Bryan Leong
Account Manager: Vanessa Pang, Yeo Pei Ling
Media Agency: Dentsu Redstar
Business Director: Sean Loh
Planning Director: Joanne Wong
Media Manager: Cassandra Chan
AR / VR Website Developer: Ministry XR
Event Solution Designer: Fay Lee
Project Supervisor: Ram Nabil Chia
Project Manager: Shermaine Tan
Asst. project Manager: Zaid Suki
Technical advisor: Dr Andrew Yew
Technical Lead: Asyran Amin
Lead UI: Aiman Haris Bin Azlan
UI designer: Joshua Fernandez
Lead UX: Emil Shafy Bin Mal Soefi
3D Director/Supervisor: Sharon Wong May Ching
3D Development Lead: Tai Han Tang (Kenny)
Dev Ops Engineer: Lau Yang Sun
Back End Engineers: Khogulan
Activation Agency:
Idea Creator :
NAGA DDB SDN BHD
Production House :
Ministry XR
