TBWA Kuala Lumpur
Netflix
Movie Streaming
Red Notice is the biggest movie in Netflix history. To launch the film, they tasked us with creating a campaign that’ll propel Red Notice to the top spot on Netflix Malaysia’s most-watched list. But how do you get Malaysians excited to watch a heist film when they’ve seen 24/7 coverage of the mother of all heists in the 1MDB scandal?
Inspired by the movie itself, we did the unthinkable…we started our very own heisting spree. To take Red Notice to the top spot and make our heists even bigger than 1MDB, we didn’t steal from any regular joes, we stole from Malaysian Icons on multiple fronts. From famous Live TV Shows and media personalities to corporate sculptures, newspapers, Live News and even the humble YouTube pre-roll ad. We were everywhere, no icon was safe.
Chief Executive Officer: Yee Hui Tsin
Chief Creative Officer: Gigi Lee
Creative Director: Fazlee Sabbaruddin
Content Director: Mo Nazmi Ahmad
Creative Group Head: Kenny Pang
Copywriter: Chow Jann Rong
Art Director: Fadhil Samah
Executive Producer: Nisha Khirudin
Senior Brand Director: Zachary Inri
Production House: Layar Lucida, This Is Tommy
Film Director: Junad M.Nor
Executive Producer: Nadirah Zakaria
Sound and Music: Fuse Adventures in Audio
Art Department: Senilab
