The Chariot Agency
National Cancer Society Malaysia
Cancer Awareness Month
Doctors recommend performing regular testicular self-examination to detect irregularities. With early detection, it is one of the most curable forms of cancer. However, most men don’t even remember to do it, especially when it is most ideal to do so - in the shower.
Men are known for their efficiency, even in the shower. In their urgent need to get bath time over with as fast as they can, it often leaves them wondering if they had just wiped their face with the same part of the towel as they had just used to wipe their balls. So we created a towel that came with clear markers for the balls and face, serving as a timely reminder to perform a self-examination. These towels could be purchased as gifts, with proceeds going to the National Cancer Society of Malaysia.
Executive Creative Director: Jarrod Reginald
Creative Director: Gavin Simpson, Pashyn Sethna
Content Creative Director: Kuah Jenhan
Copywriter: Andrew Perrera, Dhiviah Arumugam, Christyna Fong, Kavinish Nair
Art Director: Dazar Selva, Denise Ng
Designer: Enos Ku, Jocelyn Yong
Managing Director: Adrian Cheah
Strategic Director: Bryan Leong
Senior Agency Manager: Vanessa Pang
Account Manager: Amelia Pestana
Production House: Spectrum Films Productions Sdn. Bhd.
DOP: Arvintharan Vallithan
Colorist: Jawagar Samidurai
Graphics: Phyon Lam
Editor: Kimberly Yong
Music:
Pitch Audio + Magic
Super Red Music Sdn. Bhd.
Website Development: WebScultor Technologies
Developer: Yogesvaran Rajaandran
