TBWA Kuala Lumpur
U Mobile
Mobile Service Provider
During the height of MCO, demand for digital devices and data plans surged. To get people to sign up for their plans, many telcos were offering cheap or free devices, and U Mobile was one of them. But with so many choices in the market, how could we hook audiences and get them to remember U Mobile’s unbelievable offerings?
We created a hypnotic video with an unbelievably catchy song. Using the well-known Infernal Galop (can can) as a base, we added our own lyrics and twist to the song to make it 1000x more addictive. Visually, we used repetition and a hypnotic-type effect to get people to watch. Complemented with high energy editing, this video was a certified banger that stayed in brains for days.
Chief Executive Officer: Yee Hui Tsin
Chief Creative Officer: Gigi Lee
Creative Director: Fazlee Sabbaruddin
Creative Group Head: Kenny Pang
Art Director: Kenny Pang
Junior Art Director: Hansel Lok
Graphic Designer: Koh Xian En
Copywriter: Chow Jann Rong
Senior Brand Director: Zachary Inri
Brand Manager: Stephanie Raj
Brand Executive: Lynn
Executive Producer: Nisha Khirudin
Production House: Passion Films
Film Director: Laura Low
Executive Producer: Aaron Lau
Sound and Music: RECROOM
