Fishermen Integrated
Pizza Hut Malaysia
Hand Crafted Pizza
Millennials and Gen-z love feasting with their senses and traveling. But in 2021, they could not do both of these things due to strict lockdown rules and travel bans.
So how can we help them experience the things they love again with Pizza Hut?
We took our audience on a multi-sensorial journey with the new Hand Crafted Pizza.
With influencer led videos featuring immersive visuals and spatial travel ASMR audio.
We even gave audience the chance to ‘book’ their own Hand Crafted Pizza at only RM1.90 and sent out travel related media kits to influencers and online media portals.
Executive Creative Director: Andrew Tan, Adam Miranda
Creative Director: Andrew Perera
Copywriter: Nadira Irdayani, Lucas Lau
Art Director: Cheng Chin Mian, YK Tan
Group Client Services Director: Joyce Gan
Head of Social: Wei Ling Chong
Account Manager: Tan Lih Wern
Senior Social Media Specialist: Ernest Wee
Social Media Specialist: Juhalisa
Production House: Graph Studio
Executive Producer: Kenneth Lim
Film Director: Derrik Yaw
Assistant Director: Melissa Lim
Producer/Production Manager: Tiger Chia
Asst Producer: Jade, YJ
