Pizza Hut ASMR Hand Crafted Pizza

Agency

Fishermen Integrated

Client

Pizza Hut Malaysia

Product/Service

Hand Crafted Pizza

Brief

Millennials and Gen-z love feasting with their senses and traveling. But in 2021, they could not do both of these things due to strict lockdown rules and travel bans.

So how can we help them experience the things they love again with Pizza Hut?

Solution

We took our audience on a multi-sensorial journey with the new Hand Crafted Pizza.

With influencer led videos featuring immersive visuals and spatial travel ASMR audio.

We even gave audience the chance to ‘book’ their own Hand Crafted Pizza at only RM1.90 and sent out travel related media kits to influencers and online media portals.