Dentsu Malaysia
Red Bull Malaysia
Festive
We were tasked to come up with a festive Merdeka / Malaysia Day ad for Red Bull Malaysia. Red Bull is an energy drink that is enjoyed by all everyday people, and the ask was that we provide a sense of unity between people. The extra challenge was that EMCO was in full swing, and we couldn’t even do a full proper shoot; only small sets with social distancing enforced were allowed.
We refered to an icon that united every single Malaysian; our own national flag, Jalur Gemilang. Using user generated content we took a look at the values that each colour of the flag represented - Blue for our deep compassion, Red for our readiness to take action, Yellow for our royal pride and White for our purity of heart. We invited the public to submit videos of what each value meant to them, and together with the poet Jamal Raslan, we crafted a compelling spoken word narrative that incited national pride in who we are. With all the different colours that we represent, together we are united in our love for Malaysia.
Chief Creative Officer: Huang Ean Hwa
Associate Creative Directors: Hatim Azizan, Shiraz Faruqi
Copywriter: Carolyn Chow
Client Servicing: Jean Tang
Agency Producer: Wai Kin Ng
Production House: JinnyBoyTV, Jin Lim, Ryan Lee
Clients: Kar Wai Au, Arthur Ang
